Failed Logo Design #5: Three Bells Bar & Korean Kitchen

 The Lively Three Bells...or Four Bells Establishment

The Three Bells Bar and Korean Kitchen's original logo on the front of their store.

Found in İçmeler, Turkiye, the lively place known as Three Bells Bar and Korean Kitchen stands as a testament to the vibrant fusion of Korean and Turkish cuisine. This food haven continues to thrive, earning a stellar reputation with an impressive 4.5-star rating. Boasting an enticing mix of flavors, the establishment has garnered a slew of positive reviews, cementing its status as a go-to spot for locals and visitors alike. The success of the owner is evident, as this establishment has become a well-loved and popular destination, buzzing with the energy of a culinary hotspot that has truly made its mark. Anyone who is observant however can't help but notice one fatal mistake on their logo.

The Questionable Fourth Bell

The Three Bells Bar and Korean Kitchen logo embraces a simple concept, incorporate drawn bells to mirror the bells referenced in its name. However, the logo takes an unexpected turn, featuring four bells instead of the expected three. The reasoning behind this choice, whether intentional or accidental, remains a mystery. Regardless of the motive, the design choice to have four drawn bells in the logo instead of three is off. For the observant, this subtle deviation might leave a slightly offbeat impression—I know it did for me. Sometimes, even the smallest details can impact the overall perception of a establishment's identity. The font and color choices are not a problem, in fact, they align seamlessly. Although the placement of the name 'Three Bells' may strike as a bit unconventional, it is not detrimental to the overall aesthetic of the logo.

The revamped logo design of Three Bells Bar and Korean Kitchen's Original logo.

Time to Revamp the Original Logo

In my mission to revamp the logo for Three Bells Bar and Korean Kitchen, the first order of business was fixing the bell count, bringing it down to three to align with the establishment's name. Placing these bells prominently at the top and center was a strategic move, ensuring it's one of the first things potential customers notice, forming an immediate association. Following that, I revamped the font and arrangement, opting for a style that not only complements the place's aesthetic but also enhances readability. While the font choice is subjective, I believe this one suits it best. Introducing a subtle yet eye-catching detail, I added a yellow border around the font and bells, drawing attention to the whole composition. The shape of the border resonates with the bar theme of the establishment. Finally, I encapsulated the entire design in a vibrant blue rectangle, selected with the blue lights of the establishment in mind, creating a visually striking base. To elevate it further, I even suggest the addition of a blue neon light, akin to those on the roof, if the owner deems it worthy.