Failed Logo Design #2: Hello Baby

'Hell Baby': Are These Diabolical Wipes?

The Hello Baby's original logo on their baby wipes product.

Originally meant to be a fun and simple baby wipe product's name, 'Hello Baby' turned into 'Hell Baby' thanks to its poor design. Parents who purchased this product couldn't help but chuckle at its name, noting the uncanny resemblance to 'Hell Baby.' While many found the mistake amusing and shrugged it off, my focus on this poor design is because, at its core, it's a mistake that sparked confusion—an issue businesses should strive to steer clear of. This company's mistake serves as a crucial reminder for businesses, your design should clearly represent your brand with no room for interpretation. Unfortunately, information on this product and company is now scarce, raising questions about the impact of the design mishap. Whether it's the poor design or other unknown factors, a revamped logo could have been the first step to setting things right. 

The Accidental Missing 'O'

This logo pinned all its hopes on one key element – the baby icon as the 'o' in 'Hello.' Unfortunately, it fell flat on its face. What could have been a simple, fun, and distinctive design turned into a confusing logo that failed to convey the intended brand name. The primary reason? The icon's improper representation of the 'o,' thanks to a obvious size difference compared to the font and the absence of a black shadow (a seemingly small detail, yet crucial). As a result, the brand unintentionally seemed to spell out 'Hell' instead of the friendly 'Hello.' While the font, the baby and heart drawing in this design were fine, I couldn't help but feel that some tweaks in the design choices could have better suited the type of product.

The revamped logo design of Hello Baby's original logo.

Time to Revamp the Original Logo

In this logo revamp, I opted for a more defined shape, bidding farewell to the softer, slightly asymmetrical heart from the original design. While the initial heart was perfectly fine, this change, in my personal view, adds a touch of improvement. The font got a playful upgrade, now exuding a cute and soft 'baby' vibe. As for the baby illustration, I got rid of the confinement to a circle and revamped it into a version that features a cuter, friendlier and happier baby drawing. Rather than using the baby as the 'o,' I decided to let it stand on its own alongside sparkles, symbolizing cleanliness, a memorable touch for a wipe product. Sparkles could have been incorporated even with the baby as the 'o,' but the visual appeal just clicked better this way. Now the logo can be memorable and cute looking!