Failed Logo Design #3: Fashion Art

The Funky Fashion Fart Shop

The Fashion Art's original log design on their signboard outside the store.

 

The Fashion Art's second logo design found on their facebook account.

Originally intended as 'Fashion Art,' it instead read to many as 'Fashion Fart,' causing quite a stir of laughter. Found in Quezon City, Philippines, this lively clothing store boasts a collection fittingly described on their Facebook page as 'funky fashionable finds fit for fun fab Filipinos'. A peek at their clothing collecting shows their vibrant array that reflects that promised funky fashion. The color palette chosen for their logo is undeniably attention-grabbing, showcasing a sense of funk into the brand. In the attempt for a funky flair, the decision to play with the size and placement of letters in the 'Fashion Art' logo accidentally transformed it into 'Fashion Fart.' Surprisingly, this unexpected twist barely fazed the establishment's owners. Instead, they embraced the comedic turn of events and made a bold move – the official name on their Facebook page is now displayed as 'F*ART Fashion Art.' They even designed a new logo and slogan around the whole fart mishap.

The Unnecessarily Big 'F'

While the owners were able to embrace the mishap, let's face it—the original logo itself was a design failure, and there's no sugarcoating that fact. Logos play a pivotal role, and steering clear of errors is crucial since the odds of them working in your favor are slim to none. The issue here doesn't lie in the choice of colors, the circle shape, or even the font selection. Instead, it's the disproportionate scale of the 'F,' positioned in a way that melds with the 'Art.' This visual illusion is further heightened by the 'Art' being nearly as big as the 'F.' With both elements almost the same size and snugly placed, the result is an unintended fusion that turns 'Fashion Art' into 'Fashion Fart.' While 'Fashion' struggles to make its presence felt, 'Fart' confidently steals the spotlight, leaving an indelible mark on the logo landscape.

The revamped logo design of Fashion Art's original logo.

Time to Revamp the Original Logo

In the revamping journey of this logo, a fresh burst of color takes center stage. While maintaining the original white, pink, and blue hues, I introduced a pop of orange from the second logo, creating a vibrant palette that still shows a funky vibe. The decision to part ways with the slogan from the second logo was deliberate; it heavily hinged on the 'Fart' mishap, and my goal is to steer clear of that association. The logo is now adorned with eye-catching stars and a crown – concepts borrowed from the second logo that inject the much needed personality the original lacked! The font, though similar to the original, underwent a transformation, embracing one with a lot more personality. Every step taken in crafting this new logo aimed at ensuring it radiates a funky personality, a vital asset for a store striving to be uniquely outstanding!