Failed Logo Design #4: Pizza & Burger

  

The Puzzling Anagram: 'PiBu & Zzarger'

The Pizza & Burger's original logo design on a signboard outside their establishment.

At first glance, deciphering this logo feels like a puzzle in itself! The haphazard arrangement of letters reads as 'PiBu & Zzarger'. Others might interpret it differently, and who could blame them? Despite its intended message of 'Pizza and Burger', the design's layout has left the logo unclear and somewhat chaotic, almost reminiscent of the 'Hello Baby' mishap. The intention here is clear – a simple portrayal of the two food items on offer, but unfortunately, it failed its purpose. The design has left many scratching their heads seeing as it takes a moment of closer inspection to read the 'Pizza & Burger'.

The Messy Arrangement of the Letters

The logo for this 'Pizza and Burger' joint takes a simple design and tries to add a playful twist with its unconventional letter placement. Rearranging letters to maintain coherence can be quite the tricky feat. It's a technique not frequently seen in logos, particularly those of successful businesses. Unfortunately, the establishment's choice to arrange the letters in a manner where the first two letters of each word formed one 'word' and the rest formed another, results in a rather messy and confusing logo. While there are creative ways to play with letter placement, this attempt falls short, leaving the design far from the finish they were aiming for. Beyond the odd letter placement, there's a huge mistake this establishment makes—one that's crucial in the business realm: a standout name. Every business requires a distinct name, something that sets it apart in a crowd of competition.

The revamped logo design of Pizza & Burger's original logo.

Time to Revamp the Original Logo

For the revamped logo, the first order of business was giving it a name that sticks – 'NOMNOMS.' Now, it doesn't have to be 'NOMNOMS'; the key is a name that's memorable, catchy, and utterly unique, and for me, that perfect fit was 'NOMNOMS.' After introducing the name, I kept the original red, black, and white color scheme in the font to preserve the logo's innate personality. Directly beneath the establishment's name, I added a crystal-clear tagline, 'Pizza and Burgers,' ensuring there's no mystery about the menu focus. The switch from '&' to 'and' was more of a stylistic preference, as there was nothing inherently wrong with the original '&.' To wrap it all up, I encased the entire ensemble in an attention-grabbing orange box. Why orange, you ask? Well, nothing shouts burgers and pizza quite like the vibrant hue associated with burger buns and cheesy pizza tops!